The big estate agents in Welwyn Garden City have teamed up to get favoured status from the Welwyn & Hatfield Times in terms of lower advertising rates and better position in the property section in what appears to be a deliberate move to prevent non High Street competitors – especially those who advertise their fees or commissions in their advertising – from being able to afford access to the paper. The newspaper and some of the agents involved have said as much in private but don’t expect them so say anything publically or put anything in writing. Makes me think of King Canute trying to hold back the tide. The world is moving away from printed media to the internet/mobile devices and from traditional estate agency models with their high costs and equally high commissions to more flexible low cost models. We’ll just continue to focus on what we do best – offering home sellers a low cost but high quality alternative to selling their homes confident in the knowledge that the tide is moving in our direction and away from theirs.
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